Film illustrates ideal type of home killed meat for the housewife consumer Scene of butchers shop. Scene of flock of sheep in a field, with farmer and sheep dog. Pens of lean sheep with a farmer and butcher. Scene of a high street showing people looking in the window of J & F Stone Television Centre. Narrator states that the housewife is the main consumer and wants lean, home killed meat at a cheap price. Scene of butchers shop with a customer. Scenes of meat being weighed both lean and fat. Scenes of meat trimming. A lean carcass is demonstrated by butcher and then a fat carcass which will involve trimming. Scenes of animal heads compared for fat content. Shots of meat joints in butchers shop, comparing high and low fat content. Scenes of housewife buying meat in shop. Scenes of pens of sheep, and flock of sheep entering a field. Ministry of Agriculture, Fisheries and Food, Fatstock Marketing Division
