Film shows the application of modern methods by growers to produce quality produce for the consumer. Film aimed at the producer. Wholesale market scene. Woman at grocers stating she would like consistency, woman at florists stating she likes quality and woman at supermarket stating she likes value. Tomatoes in packing factory. Tomato plants in a greenhouse. Shows defects of different older greenhouses. Modern greenhouse shown with oil-fired boiler and centrally controlled feeding. Picking flowers in greenhouse. Another grower has installed fans. Greenhouse shown being disassembled. Moves to new site and rebuilt. Construction scenes. Advantages of new greenhouse shown. Wide span green house shown. Access platform shown as plants are allowed to grow high. Greenhouse with lower roof shown, where plants are layered. Picking cucumbers shown at Pollard Nurseries Ltd. Shenley Nursery - seedlings being grown. Two men at another nursery shown pricking out seedlings. Growing room shown in a modern greenhouse. The Electricity Council